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Video Conference eLearning

  • Learn online while still being part of a group.
  • Live interaction with the teacher.
  • A good alternative to in-person classes.

Attend a Class

  • Bring your laptop or notebook and join a group in person.
  • Select a time and location that is convenient to you.
  • Guidance from the teacher as well as from others attending the class.

Team Masterclass

  • Learn with your business team.
  • In-person classes.
  • Minimum of 6 persons.

WhoIs this program for?

  • Sales and marketing professionals who want to stand out to their target audience.
  • Any representative or consultant who wishes to optimise their prospecting on LinkedIn.
  • Managers, CEOs, entrepreneurs who are looking for creative ways to use LinkedIn to do business and reach the right people.

Program overview

Module 1

Relationship-based selling

Learn why, in relationship-based selling, LinkedIn generates more than 80% of concluded opportunities so you can take advantage of it for your business.

    • Identify the 3 steps of relationship-based selling
    • Recognize the value of LinkedIn for your business
    • Define opportunities that match your needs
    • Realize the span of relationship-based selling on the International market

Module 2

Match Your intention to Your target audience

Precisely determine your professional intention on LinkedIn and your target group so your digital strategy is consistent.

    • Learn the 5 main intentions of LinkedIn users
    • Choose only one among those intentions
    • Identify the advantages to precisely target your audience
    • Define 3 characteristics of your target group’s persona

Module 3

Master all functionalities

Discover the influence of LinkedIn’s algorithm on your user experience so you can use it to your advantage.

    • Identify the algorithm’s priorities
    • Learn the 6 elements of the newsfeed
    • Understand the value of LinkedIn for your business
    • Learn the 2 rules of a successful connection
    • Learn the shortcuts that allow to optimize LinkedIn’s inbox
    • Know who produces content, why and how
    • Differentiate and determine notifications that are useful for your business

Module 4

Display Expertise using Expert profile

Learn to complete all of your LinkedIn profile sections to support your expertise and stand out to your intended audience.

    • Efficiently display your expertise and professionalism
    • Create your first banner with Canva
    • Identify best practices and those you should avoid
    • Create an enticing title and an effective summary
    • Know the 3 reasons to have business LinkedIn page
    • Identify 3 most relevant competences with your intention
    • Understand how to request and give recommendations

Module 5

Develop A network that Truly helps

Learn how to build a powerful business network made of committed people to help with your visibility on LinkedIn.

    • Develop a network that really helps your business
    • Understand the difference between a big network and a good network
    • Learn the different communication sequences
    • Learn how to optimize your engagement in 5 steps
    • Understand how LinkedIn searching tools work
    • Know the 6 elements of a good connection message
    • Create your first connection message and save it

Module 6

Create Strong posts to Reach your target

Learn how to publish engaging and relevant content to display your specific knowledge and competences.

    • Understand the organic reach still accessible on LinkedIn
    • Know the current publication trends
    • Explore subjects that resonate with your target audience
    • Differentiate the types of content (article, post, event, live and groups)
    • Learn the 6 mediums of publication and their priority in the algorithm
    • Know the editorial rules specific to LinkedIn
    • Identify the 6 elements of a complete publication
    • Discover practical tips to help with publication

Click here to download full course outline


benefits of this training program

  • Better networking
  • Better use of the platform
  • Increased opportunities
  • More precise targeting
  • Display expertise

Program rollout

Week Module Subject Duration Format
1 Module 1 Relationship-based selling 90 minutes
Module 2 Match Your intention to your Target audience
2 Module 3 Master All functionalities 90 minutes
Module 4 Display Expertise using Expert profile
3 Module 5 Develop A network that Truly helps 90 minutes
4 Module 6 Create Strong posts to Reach your target 90 minutes

Increase your notoriety, create enticing publications and convert your time investment into paying clients!

Get started now

What our clients have to say

Program coaches

David Cantin

Passionate about communication and social interactions, David worked as a special needs teacher for more than 10 years. He’s always been interested in communication tools and platforms so LinkedIn quickly became his favorite.


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We take necessary actions to ensure you’re satisfied with our programs. If your training doesn’t meet your expectations, we could offer a credit for another training program or even a refund.

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